how to start a jewelry business

How To Start A Jewelry Business: When To Buy Jewelry

Sometime after you open up a mall store or even something as small as a cart, you'll
realize that it can look very empty compared to your craft show table. Making a jump
to a larger selling space will challenge you with how to fill in the dead areas. No
matter how beautiful your jewelry is, a customer will be turned off quickly seeing an
empty cart and shop elsewhere. Keeping your store or cart full of exciting inventory
can be difficult if you're not sure what to fill it with.

There are two thoughts of how to buy additional jewelry for your store without disrupting
your brand image. You could find very complimentary pieces made by another manufacturer
that you can put straight out onto your table. This could be a pretty costly option that
could eat into your bottom line. Another option is to buy complimentary looking gemstones
and findings and put them together yourself. This is a far cheaper alternative that provided
me with tons of filler lines.

Don't feel that filler lines will cheapen your main artwork jewelry pieces. With carefully
selecting gem colors and complimentary metals, they can fit right in nicely. This strategy
will also expand your price points wider to accomodate younger buyers that may have only
$20.00 or less to spend without having to lower the prices of your signature pieces. If you
purchase outside lines remember to buy or assemble in sets to maximize the sales.

Even less expensive alternatives include putting consignment pieces in your store from
other artists that you may know or purchase lines from a jewelry store going out of business.
Filling out your store or cart will give you the freedom to attract a varied customer base,
widen your price points, keep a solid inventory and make a full and visually exciting store.
All these techniques will increase your profitability while keeping your sanity.

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