How To Start A
Jewelry Store: Display Colors
This has been an age old argument from jewelers all over the
world...what is the
best color to display jewelry on? You know every store, mall cart or
to use a number of display options: bracelet ramps, earring trees,
necks, etc. But
each has his/her own preference about what color cloth or velvet will
jewelry look best.
I have noticed at most art shows that jewelry makers like black velvet.
makes gold and silver pop out when lit from above and makes solid color
such as turquoise vibrate up. But if black looks so great, why can't
you name a
single professional jewelry store retail chain that uses it? They often
off white or ivory to display their pieces.
Neutral colors are best no matter whether it's black or white. Pastels,
and strong mixed colors will reflect negatively against clear or light
and the precious metals they are set in. Neutral colors give a true
of the gemstone colors and prevent intrusive reflections. I've seen a
catch a bit of a nearby dark color and reflect it on each facet of the
the impression of dozens of tiny inclusions throughout. No good!
The clear winner is Ivory. It will give you a clear representation of
cabs, stones and metals, including pearls. Black is fine, but not for
jewelry store area with overhead halogen lighting. All those black
displays will make
the entire store look "dark" especially from out in the hallway. Ivory
the halogen lights back up towards the ceiling, giving your store an
airy and inviting
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Ultimate Guide To Jewelry Business Success"
2010 © Martin