How To Start A
Jewelry Business: Choosing A Hot Keyword
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Marketing yourself and your jewelry business on the
Internet can be lucrative and
profitable. But how do you set yourself apart from all the other
websites on the net?
Keywords are how search engines find the appropriate webpages to give
a searcher in
their results. Matching up the exact phrases that someone types in a
Google search box
to the webpage that those same words are on is how a search engine
works. If your
keywords are too general or there is a ton of competing websites with
the exact same
words, how will you stand apart?
Niche keywords are always better to use than general ones. Yes, there
maybe fewer people
searching on those niche keywords, but you'll have a better chance at
reaching those people.
A niche keyword is something narrower or more specific than a general
term. "Jewelry" for
instance, is a word that is part of every website selling jewelry. Not
only that, every
website just educating people about jewelry will have that word
somewhere on their site.
But how many websites specifically have the words: "wire-wrapped blue
topaz" in their text?
Only the ones that are selling that item, probably. Take a look at what
you sell. Can you
narrow down the keywords you use?
The title bar of a website (that blue bar at the very top of your
browser) is where the
search engines look first for keywords. In most jewelry websites that I
see, they will
make the mistake of only putting the word "jewelry for sale" or even
worse, "Home." Have
your website designer pay special attention to the title bar and tell
them to put niche
keywords in the title bar of each page of your site. Pay attention to
your niche keywords
when making titles for Youtube videos, articles, blog posts and domain
names. You'll see
yourself higher and higher in the search results if you do!
Ultimate Guide To Jewelry Business Success" Now!
2010 © Martin