Starting A Jewelry
Business: Art Show Banners
Signs and advertising are an important part of the retail strategy to
get customers in
the door of your store. But even at art and craft shows, signs play an
important to the
visibility of your booth. At most art shows, even highly juried ones,
you can have a
tasteful banner clipped to the front top section of your easy-up tent
that people can
see your store name from a distance.
A good craft show will be a busy one. It is hard to see signs and
displays that are just
at table level when crowds are thick. After 18+ years and 400 festivals
later, I know how
underutilized using banners on your tent can be. Only a small
percentage of artists seem
to use tent advertising, but the ones that do attract the larger
crowds. You should make
your banner, fonts and logos tell the crowd what kind of merchandise
you are selling.
Choosing the right kind of banner will make it easier to travel and set
up your sign. A
banner for festivals should be a vinyl one about 5 feet long by 18
inched wide. This makes
it easy to roll up for traveling and waterproof for when it rains. A
banner like this can
last years if you take care of it.
Banners are smart advertising even at art and craft shows. They alert
the crowds about the
kind of merchandise you are selling long before they get anywhere near
your booth. Art shows
have gotten very competitive over the last couple of years due to the
of festival goers. There is only so much money to go around, and you'll
want the lion's share.
Do all you can to make yourself stand out and look like a professional.
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Ultimate Guide To Jewelry Business Success"
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